Statement of Purpose to MSc Marketing Management at...

After 11-months of work experience as an account executive at Grey Worldwide in Thailand, a leading advertising agency from New York, I desire to return to academic study and proceed to graduate study in MSc Marketing Management at University of Southampton, one of the most well-known universities in the United Kingdom. I graduated from Thammasat University in Journalism and Mass Communication (International Program), and I know that it would be a good opportunity to experience working life before continuing in Master’s Degree. At undergraduate level, I studied two marketing subjects and as expected I got high scores in both subjects. Thus, I decided to work in advertising agency where specializes in advertising and marketing. As an account executive, I have learned the two main objectives are firstly to service client in order to ensure the satisfaction and maintain a good relationship between advertising agency and client, secondly to acquire more clients into agency with the purpose of increase the revenue. My routine task focuses on more pragmatic jobs, beginning with receiving brief from client, allocating the cost and proposing quotation, briefing with creative team, and preparing the presentation. To achieve the best outcome, I need to understand the target audience and the markets. A good understanding of market can construct a strong strategy that possibly leads and overcome the consumer’s mind. Most of my accounts are international brands from local clients. IShow MoreRelatedOverseas Education: Opportunities, Experience and Quality7263 Words   |  30 Pagesbennett@surrey.ac.uk) Faculty of Management and Law, University of Surrey, Guildford GU2 7XH  ©Journal of Hospitality, Leisure, Sport and Tourism Education Abstract The higher education of students has become increasingly internationalised, with an evergrowing proportion of students originating from overseas. However, research to date suggests that overseas students are often less satisfied with their courses than other students. Consequently, there is a burgeoning need for universities to understand what studentsRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University and Read MoreIntangible Asset Accounting and Accounting Policy Selection in the Football Industry85391 Words   |  342 PagesPOLICY SELECTION IN THE FOOTBALL INDUSTRY by NICHOLAS ROWBOTTOM A thesis submitted to the Faculty of Commerce and Social Science of The University of Birmingham for the degree of DOCTOR OF PHILOSOPHY Department of Accounting and Finance School of Business Faculty of Commerce and Social Science The University of Birmingham July 1998 University of Birmingham Research Archive e-theses repository This unpublished thesis/dissertation is copyright of the author and/or third parties. The intellectualRead MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesContemporary Issues in Management Accounting This page intentionally left blank Contemporary Issues in Management Accounting Edited by ALNOOR BHIMANI 1 Great Clarendon Street, Oxford ox2 6dp Oxford University Press is a department of the University of Oxford. It furthers the University’s objective of excellence in research, scholarship, and education by publishing worldwide in Oxford New York Auckland Cape Town Dar es Salaam Hong Kong Karachi Kuala Lumpur Madrid Melbourne Mexico